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Choosing a Cable TV Service Provider

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Things were so simple in India. We had our local cable operators initially and then we had Tata Sky and others. Their service wasn’t so great, but we knew we could rely on them. Selecting a package wasn’t so difficult and it shouldn’t be here too. But unfortunately, it is.


Provider websites are complicated, and their services are bundled (what’s that?). The promotional prices will expire suddenly. It makes you think if you should even go through this trouble.


Don’t worry, we’ve done the homework for you. So instead, just follow these steps below and you’ll be able to come to a decision soon. Something that meets your needs and your budget.


1. Research your options

Like we do for everything where we are supposed to pay our hard-earned money, Research. Figure out the cable providers available in your area. It’s quite simple. Google it and you’ll be redirected to AllConnect.com or Digitallanding.com.

Of course, go ahead and ask your friends and colleagues. If possible, ask your neighbours too. Figure out which service works best for you; how often does it go down and customer service.

If you are paranoid like some of us here, you can also refer to the telecommunications report. But we’ve done that too for you homeis. Customers of Verizon FiOS and AT&T U-Verse reported the highest satisfaction, and Spectrum had the lowest satisfaction scores among the rated providers.

2. Time to select those channels

We know it was so much simpler back home. Pay a monthly fee and get close to 800 channels. No hassles of selecting the channels we want to watch. Everything is on available. (Though we hear that is changing. Thank You TRAI).

Note down the channels that you are actually going to watch. Not the ones that you’ll just scroll through. We know it is addictive. Once you’ve done that, note down some good to have channels and find out which provider is giving you the must have channels without charging too much for it. Of course, if it also offers a few channels from the other list, good for you.

Now, here comes the googly. Most of us have actually stopped watching Cable TV and instead are following a culture that is termed as “Cord Cutters” here in the US. Which basically means you’re subscribing to streaming services like Netflix, Hulu, Prime Video, Sling and others. Don’t worry, we have a completely different guide to help you with this too 😊

3. Time for Some Maths (Aren’t we supposed to be Good at it?) and Bundling

Out here, most Cable TV providers are also Internet providers and they’ve bundled their services. Imagine Airtel & Jio providing cable services. Wait, don’t they already do that?

A good TV and internet bundle will help you save a lot of money. But here’s where it gets a bit complex. We must now figure out what kind of Internet speed and type of broadband we want.

Not all bundles are good bundles, though. So, check the price of each service separately and compare that with the bundle price.

4. Check for Any deals & then Negotiate

This is the good part. You know how they say; customer is king. Out here, a “new customer” is always the king. We are notorious for bargaining and we try to keep that instinct in check here. But it is important here. Don’t be afraid to negotiate. You can easily cut some costs or get extra services by using your natural ability to negotiate. Knowing what other services are offering you is always an advantage.

Cable providers will be willing to offer you a lot of deals and offers to get you on board. Typically, a discount of $20 or more off the monthly price for the first year is a norm. But this promotion has an expiry date. Make sure you keep a note of the date the promo expires; else you’ll keep wondering why your monthly bill just shot up. Basically, read the fine print.

 There you go. You are now equipped to select the best Cable plan for yourself and your family. Reach out to us if you have any other questions.

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